MÊME PAS CLAP

Même Pas Clap is a creative production company built on visual storytelling. It needed a cohesive digital presence: a brand and a website able to showcase its productions and creative projects through an immersive, visually engaging experience.

01

The Problem

A production company is judged on the strength of what it makes. Même Pas Clap needed a digital home that could carry its productions with the same craft as the work itself, not a generic template that flattens everything to a grid of thumbnails.

The brand had to work in two registers at once: a distinct visual identity, and a website immersive enough to do the storytelling justice.

02

The Solution

The work combined brand development (visual identity, colour palette, typography, and artistic direction) with a Framer-built website designed to feel cinematic: responsive layouts, smooth animations, and interactive transitions that let the productions lead.

Every UI decision defers to the content, so the site frames the work rather than competing with it.

Impact

Identity and site, end to end: Brand + Web
Immersive, animated build: Framer
A showcase-first experience: Production

01Discovery

Judged on the strength of the work

A production company is judged on what it makes, which makes its own brand a strange assignment: the identity has to be strong enough to stand for the studio and quiet enough to never compete with a frame of the work. Discovery was mostly about naming that tension and deciding where the brand is allowed to speak.

The answer became a rule. The identity leads where the work is absent, on a badge, a flight case, a t-shirt, an empty corridor, and steps back the moment a production is on screen. That rule shaped both the mark and the site around it.

The identity, lit like the productions it stands for.On a backlit frame in a dark corridor, the mark carries the same cinematic register the brand asks of its work.

02Exploration

Three routes to the mark

The three classic routes, read against the rule. The literal route, a clapperboard or a camera pictogram, is the sector’s default and disappears into it; every second production company owns one. The letterform route, a drawn monogram, is compact but static, and the one thing a storytelling brand cannot afford is stillness. The route that stuck draws motion itself: two linked loops in one continuous stroke that resolve into an “m” and a film camera at once.

The stroke matters as much as the shape. Because the mark is one unbroken line, it reads as movement, a pan, a dolly, a story that does not cut, and it stays ownable at any size without a single literal illustration. A red-to-amber gradient lights it with the heat of a live set.

Three routes to the markExploration

The pictogramSet aside

A clapperboard, read instantly
The default of the whole sector
Static, for a brand about motion

The monogramSet aside

Compact and ownable
Still, where the work moves
Says the name, not the craft

The continuous strokeShipped

One unbroken line, pure motion
An “m” and a camera at once
Lit with set-light warmth

Three routes, one in motion.The clapperboard said the sector and the monogram said the name. Only the continuous stroke says what the studio does: it moves.

The mark, constructed: one continuous loop, an “m” and a camera at once.A single stroke and a red-to-amber gradient give the identity motion and warmth before a word is read.

03Brand identity

A system made to travel

From the mark outward, the system was designed for the places a production company actually lives. Crew apparel, named credentials and battered flight cases each stress a different failure mode, low light, small scale, rough handling, and the identity holds because the gradient and the stroke do the work without the wordmark.

The same register runs the Framer site: responsive layouts, smooth animation and transitions that carry a visitor through the work rather than around it. Every UI decision defers to the content, so the site frames the productions instead of competing with them.

The mark on crew apparel.On black cotton the gradient does the whole job, so the wordmark can drop away and the brand still reads.

The mark on crew apparel.On black cotton the gradient does the whole job, so the wordmark can drop away and the brand still reads.

Crew credentials.A named lanyard and badge extend the identity to the people on set, not only to the screen.

Crew credentials.A named lanyard and badge extend the identity to the people on set, not only to the screen.

The identity on the road, on the production’s flight cases.Labelled road cases put the brand where the work happens, backstage and under the lights.

The identity on the road, on the production’s flight cases.Labelled road cases put the brand where the work happens, backstage and under the lights.

04Reflection

A modern production presence

The finished platform gives Même Pas Clap a professional online presence that represents it as a modern production company: a home for the work that feels as considered as the work itself.

The lesson I keep: for a portfolio-driven brand, restraint is the whole job. The identity earns its place precisely where the work is not, and its success is measured by how gracefully it steps aside.

The brand, in its element.Graded like a frame from the productions themselves, the identity closes where it belongs: on set.

The Problem

The Solution

Judged on the strength of the work

Three routes to the mark

A system made to travel

A modern production presence

LEANIOS

Let’s create something
extraordinary together.

The Problem

The Solution

Judged on the strength of the work

Three routes to the mark

A system made to travel

A modern production presence

LEANIOS

Let’s create somethingextraordinary together.

Let’s create something
extraordinary together.